Credera Rebrand

Branding, UX Design, ART Direction

Overview

After Credera was acquired by Omnicom, our CEO approached me to discuss how to approach updating our brand. It was clear that our brand had grown stale and inconsistent, so I pitched that we should make a concentrated effort to do a brand refresh. Together with our UX and Marketing teams and some help with our sister agencies, we will be relaunching our brand at the end of the summer.

My Role

I led all creative efforts to develop a unique and authentic visual brand language for Credera. After determining a new brand direction, I worked with our Marketing team to develop a holistic brand guide. I then led all creative direction for the redesign of the website. I oversaw a team of four designers and collaborated with both Marketing and Development to maintain consistency throughout the process.